Meta Verified is Now Available in The UK

Meta, Facebook and Instagram's parent company, has expanded its paid verification program, Meta Verified, to the United Kingdom. This subscription-based service offers creators various benefits, including a blue verification badge, proactive impersonation protection, and access to customer support. In this comprehensive guide, we will dive deep into the details of Meta Verified, covering its features, controversies, and comparisons to other social media platforms’ verification programs.

Meta Verified is a subscription-based verification service aimed at creators on Facebook and Instagram. Launched initially in Australia and New Zealand in February and later in the United States in March, the program has now been introduced in the UK as well. The subscription costs £9.99 per month for each platform, and users must be at least 18 years old to participate.

Meta Verified offers the following features to its subscribers:

To be eligible for Meta Verified, users must meet the following criteria:

Meta's verification system has evolved over time, and it is essential to understand the differences between Meta Verified and legacy verification.

Legacy Verification

Meta awarded a blue verification badge through the process of legacy verification to notable accounts on Facebook and Instagram. The badge was granted to accounts deemed authentic, unique, and of public interest. Legacy verification was provided by Meta at its discretion, and users were not required to pay for it.

Meta Verified

Meta Verified is a subscription-based service that offers a verification badge, proactive impersonation protection, and access to customer support. Unlike legacy verification, users must pay a monthly fee for Meta Verified and meet specific eligibility criteria.

Key Differences

The main differences between legacy verification and Meta Verified are:

Twitter has also launched a paid subscription plan called Twitter Blue, which offers paid verification. Social media consultant Matt Navarra notes that both subscription models target creators. Both offer perks such as proactive impersonation protection and access to customer support.

Twitter Blue Verification

Twitter Blue's verification feature allows subscribers to apply for a blue verification badge on their profile. This badge signifies that the account is authentic, unique, and of public interest. Twitter Blue subscribers also receive access to other features, such as an Undo Tweet button, custom app icons, and a reader mode for long threads.

Comparing Pricing and Features

While both subscription services offer paid verification, there are some differences in pricing and features:

Meta plans to continue improving and expanding the Meta Verified program based on user feedback and needs. This includes working on tools to allow subscribers to change their usernames, names, and profile photos without affecting the program's integrity.

Potential New Features

As Meta's subscription service, we can expect the introduction of new features and improvements to cater to creators’ needs better. These may include:

Meta Verified is currently available in select countries, including the UK, Australia, New Zealand, and the United States. It is likely that Meta will continue to expand the program to additional regions, making it accessible to creators around the world.

To subscribe to Meta's subscription service, follow these steps:

Meta Verified is an exciting development for creators on Facebook and Instagram, offering a paid verification service that includes a blue badge and customer support access. While the program has faced some controversies regarding privacy, Meta is actively working to address these concerns. As the program continues to evolve and expand, we can expect Meta Verified to become an essential tool for creators looking to build their credibility and protect their online presence.